I (Jenny) started designing stationery 2001 as a college side project selling stationery to cover and related expenses. Studying graphic design sparked a deep appreciation for paper, layout, and intentional details. What started as a necessity turned into a lifelong creative practice and eventually a brand rooted in thoughtful design and analog beauty. Inspiration is drawn from everything around me. Family, friends, nature, food, travel, the stars, the moon, oceans, experiences and relationships along the way.